Annual Program · SaaS Startups & Scale-ups
Product Analytics SaaS Mastery
Give your PMs the skills to identify weak signals, reduce churn, and increase revenue — using your own data, no theory, just concrete practice.
Book a free diagnosisThis is for you if
- Your PMs are still making prioritization decisions without reliable data
- You have invested in analytics tools (Amplitude, Mixpanel, Pendo...) but the ROI isn't there
- You can't clearly explain the product impact on MRR, churn, or expansion revenue to the board
- You are hiring PMs and want them operational quickly on your SaaS metrics
This is NOT for you if
- Your product team already masters their funnels, retention metrics, and churn modeling
- You are not ready to put data at the heart of your product decisions
- You are looking for general theoretical training, not support applied to your context
- Your PMs are autonomous in SQL, analyze their cohorts, and collaborate directly with your data team
The ROI of your investment
A product team that masters its metrics makes better decisions, faster. Here's what our clients observe:
Churn reduction
By identifying weak signals before they become cancellations.
Better prioritization
Focus on features that actually impact MRR.
Optimized onboarding
Improved trial → paid conversion.
Team/C-level alignment
Product decisions backed by euros, not intuition.
Reference example
For a SaaS at €5M ARR, 1 point of annual churn represents €50K in lost revenue. Reducing churn by 2 points more than covers the program investment — not counting the impact on expansion revenue and decision velocity.
What your teams will master
Applied to your data, your context, your growth challenges.
📊
Master SaaS metrics
Drive your MRR/ARR, optimize the LTV/CAC ratio for profitable growth, and measure your Net Revenue Retention to prove product value.
📉
Reduce churn, accelerate expansion
Identify disengagement signals, analyze cohorts to spot your best segments, and activate upsell levers within your product.
🚀
Build a PLG engine
Optimize activation and onboarding, make your dashboards actionable, and demonstrate the ROI impact of your product choices.
Stack agnostic — Compatible with all analytics stacks.
How it works
Remote Training
Full days
8:30am–4:30pm
- Max 6 participants
- 30% theory • 70% practical workshops
- On your data
- Cases applied to your context
1:1 Sessions
Personalized consulting
1.5 hours per session
- For PM or Head of Product
- Tailored support
- Strategic guidance
- Follow-up on your specific challenges
In-person Seminar
Collaborative workshop
One day
- Enterprise only
- At your offices
- Full team alignment
Our Plans
Three levels of support adapted to the size and maturity of your team.
← Scroll to see all plans →
| Core | Pro | Enterprise | |
|---|---|---|---|
| Annual price | €15 000 | €25 000 | €35 000 |
| Team included | Up to 6 PMs | Up to 10 PMs | Up to 15 PMs |
| Remote training | 2 days/year | 3 days/year | 4 days/year |
| 1:1 Coaching | 2/quarter | 3/quarter | 4/quarter |
| In-person seminar | — | — | 1 day |
| Resources | Essential templates | Full library | Custom frameworks |
Minimum commitment: 3 months · Additional PM: +€2,000 (Core), +€1,500 (Pro), +€1,000 (Enterprise)
How Product Move compares
Compare the alternatives for upskilling your product team in analytics.
| Online training Reforge, Product School… |
Independent consultant | Hire a senior PM | Product Move | |
|---|---|---|---|---|
| SaaS analytics specialization | Variable | Variable | Variable | ✅ Exclusive |
| Applied to your data | ✖️ | ✅ | ✅ | ✅ |
| Upskills the whole team | ✖️ | ✖️ | ✖️ 1 person | ✅ |
| 1:1 coaching + ongoing follow-up | ✖️ | ✅ | N/A | ✅ |
| Available immediately | ✅ | Variable | ✖️ 3–6 months | ✅ within 2 weeks |
| Progress measurement | ✖️ | Rarely | N/A | ✅ at 6 & 12 months |
| Annual cost | €2–5K | €30–80K | €70–100K | €15–35K |
Why we limit ourselves to 10 companies per year
Excellence over volume. This deliberate choice guarantees you:
High Availability
Your trainer knows your context.
True Personalization
Every session is built on your data.
Privileged Access
Responsiveness between sessions.
Commitment to Results
Our reputation on every client.
Frequently Asked Questions
Questions you might have before reaching out.
Budget & ROI
€15,000 to €35,000 per year is a significant investment. How do you justify it?
Per PM, the investment is €2,500/year for the Pro plan (around €210/month per person) — less than an analytics tool subscription. One avoided bad product decision or 0.5 points less churn is generally enough to pay off the program. We offer a personalized ROI calculator to model the impact with your own numbers.
We'd rather invest in tools (Amplitude, Mixpanel) than in training.
A tool without a trained team to use it = underutilized data. 80% of companies use only 20% of their analytics tools' capabilities. Our program maximizes the ROI of tools you already pay for by giving your teams the skills to use them fully.
How do you concretely measure the ROI of this training?
We define success indicators together upfront: reduction in decision time, improvement of specific metrics (churn, activation, NRR), PM autonomy on analyses. A mid-point check-in measures progress and adjusts if needed.
Is the pricing fixed or negotiable?
Prices are fixed — that's the counterpart to an offer limited to 10 companies per year with a high level of personalization. However, we offer payment facilities to spread the investment if needed.
Can we start on Core and upgrade during the year?
Yes, moving from Core to Pro or from Pro to Enterprise is possible during the year, prorated for the remaining time.
Organization & Time
Our team is overwhelmed. They don't have time to train.
The format is designed for teams under pressure: 2 to 4 days spread over the year, not packed into one block. Time invested in training is recovered by avoiding weeks of work on features with no impact. Ask yourself: how much time does your team currently spend debating without reliable data?
We already have a data team / data analyst. Why train PMs?
Data analysts produce data; PMs need to know how to interpret it and act on it. The goal is not to replace your data team, but to create a common language and PM autonomy on product metrics. Result: fewer back-and-forths, faster decisions.
We're in the middle of a reorg / hiring phase. It's not the right time.
It's often the best time to lay solid foundations. Training newcomers from day one costs less than correcting bad habits later. The 3-month minimum commitment allows you to start gradually and onboard new hires along the way.
How is the program concretely organized over the year?
We start with a free analytics maturity diagnostic of your team. Then, group training sessions are planned quarterly based on your priorities. 1:1 sessions are self-bookable by your PMs. You have a quarterly check-in with your Head of Product to adjust the program to your current challenges.
What happens if a PM leaves or joins during the program?
A new PM can join the program at any time — they'll get an onboarding session to catch up. If a PM leaves, their slot is transferable to their replacement at no extra cost. Your investment stays with the team, not the individuals.
Level & Content
Our team is junior. Won't the content be too advanced?
The program adapts to the maturity level of each group — that's the point of the 6-participant maximum format. Junior profiles are precisely those who benefit most from structured training to build the right habits from the start.
Our team is senior and already knows product analytics.
We propose a preliminary conversation to assess the real level and identify potential blind spots (advanced cohorts, expansion revenue, attribution…). 1:1 coaching allows us to go deep on specific topics. If after discussion we determine your team doesn't need us, we'll tell you.
You can learn all this for free on YouTube, Reforge, or blogs.
Free content is generic and fragmented. Our program is SaaS-specific, applied to your data, with a trainer who challenges your concrete cases. Personalized 1:1 coaching and ongoing follow-up don't exist on YouTube.
What's the difference from Reforge, Product School, or other programs?
Those programs are generalist and mostly in English. Product Move is 100% SaaS-focused, in French, with cases adapted to the European context. Most importantly, we offer continuous support (coaching, follow-up) — not just content to consume alone.
Commitment & Results
How do you measure our PMs' progress?
Each PM takes an analytics maturity assessment at the start of the program. We redo it at 6 months and 12 months to measure progress on concrete skills: ability to define relevant metrics, quality of cohort analysis, tool autonomy. You receive a concise progress report at each stage.
How long before we see the first results?
The first changes are visible as early as the first quarter following the personalized training: your PMs start structuring their decisions around clear metrics and challenging priorities with data. The impact on business indicators (churn, activation, expansion) is generally measured between 3 and 6 months, depending on your starting maturity.
Format & Logistics
Is the remote format really effective?
The program is designed for remote: 70% practical workshops, groups of 6 maximum to guarantee interaction and individual attention. For companies that want in-person, the Enterprise plan includes a full-day seminar at your offices.
6 participants maximum is too few. We have 12 PMs.
It's a deliberate pedagogical choice. Beyond 6 people, the quality of exchanges and individual attention deteriorates. For larger teams, we organize multiple sessions or you can opt for the Enterprise plan which supports up to 15 PMs.
What if it doesn't work out?
If after one month you are not satisfied with the support, we will give you a full refund.